Designing Games to Sell
GDC lecture from Alex Hutchinson about designing games that sell.
Monetizing Economy Based Free-to-Play Games
Great GDC lecture from Teut Weidemann about game economy design.
Free-to-Play: The Morning After
GDC lecture from Brenda Romero (Brathwaite) about free-to-play games.
Why Did Players Buy That? The Importance of Anticipated Need Satisfaction
GDC lecture from Scott Rigby and Troy Skinner about how the main components of the player motivation (Autonomy/Relatedness/Competence) drive players’ purchase decisions.